Social Media Shouldn’t be Your Sole Marketing Outlet

While social media should play an important role in your marketing strategy, it shouldn’t be the only tool you rely on to advertise your business. Why? As of January, Facebook will implement two algorithm changes and limit the number of promotional posts seen on business pages. When these changes take effect, carefully consider where you spend your time and money on social media, keep in mind the ultimate goal of social media to drive followers to your website and diversify your marketing strategy.

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